How to Use Generative Expand for Ecommerce Crops

Expand solves a framing problem

Teams often try to force one image into every ratio by cropping harder. That works until the product becomes cramped or key visual context disappears. Generative expand solves a different problem: it creates room without sacrificing the original focal point.

Best use cases

• Turning a tight square product image into a 16:9 hero.
• Creating additional negative space for copy overlays.
• Preparing a vertical format without cutting off the product.

Workflow fit

Expand makes the most sense after the master image is already clean. In VOGLA that usually means product shot or cleanup first, then expand into channel-specific crops.